Silver needed to strengthen and solidify its brand. They had major inconsistencies and no distinction from the competition. Our objectives based on client input were to provide an edgy look but to appeal mainly to mothers and children as a top contender for family entertainment.
We started by looking at the competition on the local, regional and national level. From that research we established a color palette and design style that was unique and appealing. Something to really create interest.
Next we assessed the client’s target audience and created clear, direct messaging of their strongest, and biggest revenue generating, features. Something we weren’t finding a lot of in this industry.
This new identity was then incorporated into all areas of advertising and marketing to increase awareness of Silver Mountain and give consumers a consistent presence that they could grow attached to.
Numbers are up significantly with the launch of the new ads and direct mail campaign.
Silver Mountain Resort
Silver needed to strengthen and solidify its brand. They had major inconsistencies and no distinction from the competition. Our objectives based on client input were to provide an edgy look but to appeal mainly to mothers and children as a top contender for family entertainment.
We started by looking at the competition on the local, regional and national level. From that research we established a color palette and design style that was unique and appealing. Something to really create interest.
Next we assessed the client’s target audience and created clear, direct messaging of their strongest, and biggest revenue generating, features. Something we weren’t finding a lot of in this industry.
This new identity was then incorporated into all areas of advertising and marketing to increase awareness of Silver Mountain and give consumers a consistent presence that they could grow attached to.
Numbers are up significantly with the launch of the new ads and direct mail campaign.