Our brand concept for jugglingstore.com was creating gravity anarchy with a gritty urban style. While juggling remains on the fringe of popular culture, interest has spread from clowns and carnivals to include alternative crowds who hang out at skate parks and beaches. This catalog was designed to have fun with juggling as a whole, breaking it down to its core essence, defying physics and setting objects free. It caters to a market in transition without alienating anyone.
JUGGLINGSTORE.COM
Our brand concept for jugglingstore.com was creating gravity anarchy with a gritty urban style. While juggling remains on the fringe of popular culture, interest has spread from clowns and carnivals to include alternative crowds who hang out at skate parks and beaches. This catalog was designed to have fun with juggling as a whole, breaking it down to its core essence, defying physics and setting objects free. It caters to a market in transition without alienating anyone.
Published in HOW Self Promotion Magazine.