SALTY DESIGN FOUNDRY | BRANDING | ADVERTISING | GRAPHIC DESIGN | ORANGE COUNTY CALIFORNIA

SURFAID INTERNATIONAL

sgcreative — Wed, 28 Dec 2011 20:54:23 +0000

Quiksilver Foundation in association with Surfaid International came to Salty Design Foundry needing an identity, web advertising, and print collateral for the launch of their GET ON BOARD campaign to help benefit the health, wellbeing and self-reliance of the Mentawai and Nias people through education programs involving nutrition, hygiene and disease prevention. SurfAid has also taught Emergency Preparedness programs and provided disaster response to help prepare for and recover from devastating earthquakes and tsunamis.

You can find the advertising on high profile web sites like Quiksilver, Surfaid International, Surfline, and Foam Magazine.

QUIKSILVER TRAVIS RICE COLLECTION CATALOG

sgcreative — Tue, 29 Nov 2011 00:37:17 +0000

This books concept was designed around the 2011 Quiksilver Travis Rice collection outerwear. This is a sampling of some of the spreads within this catalog.

LIFESTYLE PHOTO SHOOT

sgcreative — Sun, 27 Nov 2011 00:50:11 +0000

Photo shoot art direction of the Quiksilver Summer 2012 clothing line. Photos are being used in catalogs and POP for the retail environment.

Art Directed by Jeff Sutherland Creative. Photos by David Troyer.

QUIKSILVER BOARDSHORT HANG TAGS

sgcreative — Sun, 20 Nov 2011 21:14:43 +0000

This is a series of 4 signature board short hang tag designs featuring the worlds best surfers. Kelly Slater, Dane Reynolds, Craig Anderson and Jeremy Flores. It was designed as a 4 page booklet attached to the specific team riders board shorts emphasizing the technical features. Being shown here are all 4 covers, along with every page from the Dane Reynolds tag.

QUIKSILVER PRODUCT ART DIRECTION

sgcreative — Sun, 20 Nov 2011 20:45:38 +0000

The concept for this photo shoot was to match the personality of the watches and eyewear with the specific background used in the photo. Keeping in mind what individual we were marketing these products toward.

These photos were used in the 2011 Quiksilver watches/eyewear catalogs, publication advertising and POP.

QUIKSILVER LIFESTYLE PHOTO SHOOT

sgcreative — Sun, 20 Nov 2011 05:05:22 +0000

Salty Design Foundry was recently contracted by Quiksilver to art direct another boys lifestyle photo shoot for the Fall 2012 clothing line. We decided on the location of Crescent Bay in Laguna Beach for the beautiful California coast scenery. Fall in California is gorgeous with clear sunny days but this day happened to be 70 degrees too so it was perfect.

There is no shame in my game and I have not problem “doing it all” to make for a great outcome. It’s not just art directing, we are the producer, stylist, photo editor and the photographers assistant all in one. We have a great time working on these projects and really enjoy trying to push the shoots to another level each season. Kanoa Igarashi and John Mel are the model team riders we use for almost all the shoots and they are always a pleasure to work with.

Here is a small sampling from the shoot plus a couple photos of me in action.

NORTHWEST CRYOBANK AD CAMPAIGN

sgcreative — Thu, 03 Nov 2011 22:39:54 +0000

Past campaigns for NW Andrology played up the honorable qualities of making donations for a good cause. Here is a campaign that spoke a little more honestly to the target market. Need to make a little extra cash? This is an easy way. Oh, and you will be helping other in need. The illustration style creates an environment that allowed us to be frank without shocking more sensitive readers.

MasterCraft Boats

sgcreative — Thu, 03 Nov 2011 01:04:01 +0000

Once a company has established their product as one of the best, they are allowed to act confident. We incorporated a friendly swagger into a series of ads and promotional POS window signage with the simple objective of reminding people where to go when they want the best.

QUIKSILVER ROXY SKATEBOARD CATALOG

sgcreative — Mon, 31 Oct 2011 23:30:12 +0000

This catalog was designed and art directed to feature the Quiksilver and ROXY cruiser skateboard line. Keeping it real and letting the product breathe was the main idea behind this book design.

NON TOXIC REVOLUTION EVENT

sgcreative — Sun, 30 Oct 2011 17:39:14 +0000