QUIKSILVER TRAVIS RICE COLLECTION CATALOG
This books concept was designed around the 2011 Quiksilver Travis Rice collection outerwear. This is a sampling of some of the spreads within this catalog.
LIFESTYLE PHOTO SHOOT
Photo shoot art direction of the Quiksilver Summer 2012 clothing line. Photos are being used in catalogs and POP for the retail environment. Art Directed by Jeff Sutherland Creative. Photos by David Troyer.
QUIKSILVER BOARDSHORT HANG TAGS
This is a series of 4 signature board short hang tag designs featuring the worlds best surfers. Kelly Slater, Dane Reynolds, Craig Anderson and Jeremy Flores. It was designed as a 4 page booklet attached to the specific team riders board shorts emphasizing the technical features. Being shown here are […]
QUIKSILVER PRODUCT ART DIRECTION
The concept for this photo shoot was to match the personality of the watches and eyewear with the specific background used in the photo. Keeping in mind what individual we were marketing these products toward. These photos were used in the 2011 Quiksilver watches/eyewear catalogs, publication advertising and POP.
NORTHWEST CRYOBANK AD CAMPAIGN
Past campaigns for NW Andrology played up the honorable qualities of making donations for a good cause. Here is a campaign that spoke a little more honestly to the target market. Need to make a little extra cash? This is an easy way. Oh, and you will be helping other […]
MasterCraft Boats
Once a company has established their product as one of the best, they are allowed to act confident. We incorporated a friendly swagger into a series of ads and promotional POS window signage with the simple objective of reminding people where to go when they want the best.
QUIKSILVER ROXY SKATEBOARD CATALOG
This catalog was designed and art directed to feature the Quiksilver and ROXY cruiser skateboard line. Keeping it real and letting the product breathe was the main idea behind this book design.
JBL QUIKSILVER
Quiksilver and JBL recently collaborated on the design of the all new headphones, docking station and micro speaker. JS Creative was asked to design a digital rotating web banner advertising each product. Click here to view the web site.
POSTERS
Salty has designed many many different posters over the years from events to screen printed art. Just click through the gallery to check just some of them out.
ADDY AWARDS PROMOTIONAL MATERIALS
I was asked by the Spokane Washington Advertising Federation to design the Addy Awards promotional materials. Materials featured below are a double sided call for entries poster and a few pages out of the winners book. The federation really gave me a lot of creative freedom on this project.
JUGGLINGSTORE.COM
Our brand concept for jugglingstore.com was creating gravity anarchy with a gritty urban style. While juggling remains on the fringe of popular culture, interest has spread from clowns and carnivals to include alternative crowds who hang out at skate parks and beaches. This catalog was designed to have fun with […]
Silver Mountain Resort
Silver needed to strengthen and solidify its brand. They had major inconsistencies and no distinction from the competition. Our objectives based on client input were to provide an edgy look but to appeal mainly to mothers and children as a top contender for family entertainment. We started by looking at […]
Bottlerocket Wine
Securing banner ad placement on the popular food site, Chow.com, we helped Bottle Rocket stand out on an otherwise busy site by using a clean, simple and fun headline driven concept.
ACME Climbing Magazine Spread
Urban Climber magazine caters to an intelligent crowd of serious climbers. They are mover and shakers with a strong drive for recreation in their precious free time. Advertising that cuts to the chase resonates well with this group, so that’s what we did. Necessary gear, cheap prices.
DRUG FREE YOUTH
The goal of i2i is to unite and educate teens, parents and adults around the cause of creating safe, healthy and substance-free communities. We created this direct mail brochure campaign for Idaho Drug-Free Youth to be sent to parents in the greater northern Idaho area. The one-day event included comprehensive […]
OGO II INVITE
IXI Mobile was holding an exclusive event to unveil the Ogo 2 and wanted an invitation worthy of such an occasion. The party’s venue was the Museum of Modern Art in Barcelona. We proposed and produced a hard-bound book that rested in a custom-made box for hand delivery. The book, […]
JALU IDENTITY AND PACKAGING
Organic clothing? At the time we had never heard of such a thing. All the more reason to do it. Jalu wanted to sell organic baby clothing and accessories. All materials and packaging needed to be organic in order to bear official labels. Our designs complemented this approach by standing […]
GROOMINGDALES DOG GROOMERS
We created in-store posters for Groomingdales, a high-end dog grooming company. The posters generated excitement on customer/walk-in level and went on to win multiple top advertising industry awards.
HAYDEN HOMES AD CAMPAIGN
Playing off peoples fond memories of their carefree younger years, these ads appealed to the mothers and fathers who were looking for a home that would afford their children the same wonderful experiences.
SURFAID INTERNATIONAL
Quiksilver Foundation in association with Surfaid International came to Salty Design Foundry needing an identity, web advertising, and print collateral for the launch of their GET ON BOARD campaign to help benefit the health, wellbeing and self-reliance of the Mentawai and Nias people through education programs involving nutrition, hygiene and disease […]